Content Marketing Agency
FORWOOD DESIGN
BRIEF
Forwood Design are a luxury British furniture and home accessories brand. Their designs are deep-rooted in the founders' passion and love for nature, during world travels and back home in the country of Suffolk.
When Forwood Design approached LM Creatives, they were facing challenges in establishing their unique brand voice as well as effectively reaching and connecting with their target audience. One of the ways we helped bridge this gap was through implementing strategic and optimised email campaigns. This case study delves into the significant impact of LM Creatives' email campaigns on Forwood Design's revenue growth from 2018 to the present.
OUR APPROACH
LM Creatives developed a comprehensive approach to drive revenue growth for Forwood Design:
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Analysing Historical Data
To gain valuable insights into past performance, we delved into Forwood Design's historical data. Thoroughly analysing this data enabled us to identify trends, patterns, and successful strategies that could inform our future campaign optimisations. This data-driven approach allowed us to refine our strategies and improve the overall effectiveness of our email campaigns.
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Monitoring Revenue Growth
Throughout our partnership with Forwood Design, we actively monitored the impact of our email campaigns on revenue generation. Recognising the significance of revenue growth as a measure of campaign success, we continuously tracked and analysed the results. This enabled us to make data-driven adjustments and optimisations, ensuring the ongoing improvement of our campaigns.
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Blog Writing, Social Media, and Website Management
In addition to our expertise in email campaigns, we also provided comprehensive support in other areas. We supported Forwood Design with blog writing, crafting two optimised blog posts per month. These posts were strategically designed to address pain points, promote products and services, and enhance online visibility. Furthermore, we managed Forwood Design's social media presence, driving traffic to the website and ensured the website was optimised for maximum effectiveness, employing strategies to improve loading speed, navigation, and search engine visibility.
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By incorporating these elements into our approach, we created a holistic strategy that leveraged the power of email campaigns while also providing support in blog writing, social media management, and website optimisation. This comprehensive approach maximised Forwood Design's revenue growth and solidified their brand presence in the market.
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RESULTS
207%
Revenue increase, observed in 2022 alone.
3X
ROI over the 17 months duration of LM Creatives email campaigns.
LM Creatives' collaboration with Forwood Design yielded remarkable outcomes, including substantial revenue growth and impressive ROI driven by targeted email campaigns. The analysis of historical data revealed a striking contrast between the period before LM Creatives' involvement and the subsequent 17 months, showcasing the tangible impact of our strategies.
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During the partnership, quarterly revenue averages consistently surged, demonstrating a clear upward trajectory with no signs of a downward revenue trend. By harnessing the power of effective email marketing tactics, LM Creatives successfully elevated Forwood Design's brand visibility, enhanced customer engagement, and ultimately propelled their overall revenue to new heights.