3 Reasons Why your Business Needs an SEO Copywriter

Most likely, if you're reading this blog post, you probably already know that quality content is everything. It doesn't matter what industry you're in, or whether your business is online-only or offline-first— businesses need to get more people visiting their websites. And while there are many ways to do this (including paid advertising), one of the most effective ways is through search engine optimisation (SEO).

Read on as LM Creatives explains why your business needs a copywriter.

1. More relevant pages

More relevant pages means more traffic and better SEO.

More Traffic:

A website with a lot of relevant pages will receive more visitors. Search engines like Google love it when websites have a lot of content that answers the searcher's query. This means that if you want your business to be found online, then you need to write a lot of quality content that answers/solves your target audience's queries!

Better SEO:

If you have too many irrelevant or duplicate pages on your website and they aren't inter-linked properly (i.e., there are no internal links), this will hurt the overall structure and consistency of your site--and search engines may overlook your site or content completely. SEO is a long-term strategy designed to build on itself over time. This longer-term strategy means that the more consistent quality content on your site, in the form of blogs, for example, the more your site will increase in visibility. Internal and external linking builds visibility through an ecosystem of links to allow users to navigate your site. It also helps build brand visibility, awareness, and authority. Additionally, if Google sees that users aren't interacting with certain pieces of content as much as other parts of the site, these pages can be overlooked when someone inputs a relevant search. So, by ensuring the general copy on each page of your site is optimised and valuable, you can establish maximum interaction, traffic, engagement, and visibility.

2. Faster site speed

SEO Copywriters use short, concise, and relevant:

• Sentences

• Paragraphs

• Words

• URLs (like https://www.laylamaycreatives.com/)

This makes it easier for search engines like Google to crawl your site and index all of its content, including images.

3. More conversions

Your business needs an SEO copywriter because they will help you convert more leads, increase revenue and drive more traffic to your site.

Conversion rate optimisation (CRO) is a way of improving the percentage of visitors who take action on your website. This can be done by changing components such as the layout or design of your site, or by adding new features that make it easier for visitors to interact. LM Creatives, for example, will help you improve CRO by writing content that resonates with your audience and meets their needs. This will encourage them to engage with it in some way, whether signing up for a free trial or buying something from your store.

An SEO Copywriter Increases Your Reach

There are many benefits to hiring an SEO copywriter. They can help your business get more traffic, improve your search rankings and get more leads (resulting in more conversions).

An SEO copywriter is someone who understands the ins and outs of writing content for the web. They will ensure that each piece of content they produce has all the right keywords so that it shows up on Google searches in a way that's beneficial to you as well as enjoyable for readers.

Ready to make your business a success? Learn more about how LM Creatives can improve your businesses’ search rankings here.